美国 佛罗里达 庞帕诺比奇
2万 位关注者 500+ 位好友

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Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven…

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出版作品

  • JOBS TO BE DONE: Theory to Practice

    Idea Bite Press

    This book takes Jobs-to-be-Done Theory and Outcome-Driven Innovation to the next level. Learn how companies are improving their chances of success at innovation 5-fold. It also introduces a new framework that makes sense of disruptive strategy and other growth strategies.

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  • Giving Customers A Fair Hearing

    MIT Sloan Management Review

    Too often, companies ask customers to react to potential solutions, rather than zeroing in on their expertise: the "job" they need to accomplish with the product or service, and at which steps that experience could use improvement. By deconstructing the job, companies can identify opportunities that are universal and long-standing.

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  • The Customer-Centered Innovation Map

    Harvard Business Review

    We all know that people “hire” products and services to get a job done. While all this seems obvious, very few companies use the perspective of “getting the job done” to discover opportunities for innovation. In fact, the innovation journey for many companies is little more than hopeful wandering through customer interviews. We have developed an efficient system companies can use to find new ways to innovate.

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  • What Customers Want

    McGraw Hill

    What Customers Want explains how Ulwick transformed the "jobs-to-be-done" innovation theory into practice with his creation of the Outcome-Driven Innovation process. Most companies execute the innovation process backwards. He figured out why and fixed it.

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  • Turn Customer Input Into Innovation

    Harvard Business Review

    Over the years, my colleagues and I have developed a methodology for capturing customer input that focuses on outcomes, not solutions. The methodology gathers data in a way that reveals what the customer is really trying to achieve in using a product or service.

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专利发明

  • Commercial Investment Analysis Continuation

    颁发日期: US 8655244

    This patent describes a technique for performing commercial venture analysis. More specifically, it patents the application of jobs-to-be-done theory as it applies to calculating returns for new markets in which products and services do not yet exist.

  • Needs-Based Mapping and Processing Engine

    颁发日期: US 8666977

    This patent describes a mechanism that dramatically minimizes the time it takes to gather needs, the expense it takes to gather those needs, and ensures those statements are formulated in manner that comply with a set of rules designed to ensure the right inputs are used in downstream strategy formulation, marketing, product development, and related company workflows.

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  • Commercial Investment Analysis

    颁发日期: US 8655704

    This patent describes a technique for performing commercial venture analysis that involves the jobs customers are trying to get done and the outcomes they are trying to achieve. It is a division of a previously granted patent.

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  • Facilitating Growth Investment Decisions

    颁发日期: US 8,583,469

    Our growth investment decision patent details a new way to evaluate the attractiveness of new and existing markets using our jobs-to-be-done theory and Outcome-Driven Innovation frameworks.

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  • Commercial Venture Analysis

    颁发日期: US 8543442

    Our commercial venture analysis patent reveals a new way to evaluate new ventures and portfolio companies using the jobs-to-be-done and Outcome-Driven Innovation frameworks.

  • System and Method for Ensuring a Person Reaches a Destination On Time

    颁发日期: US 8,521,407

    This patent resulted from applying Outcome-Driven Innovation to the automobile navigation market. The invention enables people to travel from destination to destination throughout the day, and always get there on time.

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  • Universal Customer Based Information and Ontology Platform for Business Information and Innovation Management

    颁发日期: US 8,494,894

    Our Outcome-Driven Innovation patent that integrates jobs-to-be-done theory and the ODI process into an enterprise solution that guides strategy and innovation decision making.

  • Commercial Investment Analysis

    颁发日期: US 8,214,244

    Our Outcome-Driven Innovation patent that applies jobs-to-be-done theory and the ODI process to market sizing, evaluation and selection.

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  • Process for Strategy Optimization and Innovation

    颁发日期: US 7,340,409

    Our Outcome-Driven Innovation patent that applies jobs-to-be-done theory to integrate multiple customers into the innovation process, enabling the simultaneous satisfaction of each.

  • Computer Based Process for Strategy Evaluation and Optimization

    颁发日期: US 6,115,691

    Our Outcome-Driven Innovation patent on the innovation process.

  • Process and System for Outcome-Based Mass Customization

    颁发日期: US 6,085,165

    Our Outcome-Driven Innovation patent for the mass customization of products and services.

  • Computer Based Process for Strategy Evaluation and Optimization

    颁发日期: US 5,963,910

    Our Outcome-Driven Innovation patent on the fundamentals of our process.

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