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Want to know why executives are checking their phones during your presentation? Here's a secret: You're not giving a presentation. You're leading a high-stakes conversation. I've spent years helping leaders command attention, and here's the framework that works every time: The Golden Window ??? Your opening sentence determines success. Forget "Today I'm here to talk about..." Instead, try this: "We've discovered a way to cut customer churn in half while spending 30% less. I need your go-ahead on three changes to make this happen." The Secret Menu Approach ??? Structure your deck like a great restaurant menu: - Specials up front (key insights) - Prices clearly marked (what you need) - Ingredients available (supporting data) The Sticky Formula ??? Every winning executive presentation needs: - One compelling story - One surprising number - One clear ask Billboard vs. Novel ??? If someone's driving past your main message at 60mph, would they get it? Think billboard, not novel. Start with this opener: "The one thing you need to know today is [your biggest insight], and here's why it matters to our bottom line..." Watch those phones disappear. ??↘? #ExecutivePresence #Leadership #BusinessStrategy #CommunicationSkills #PublicSpeaking ?? Follow me for more insights on executive communication and leadership presence.

All other things being equal, I believe a one-point talk is better than a talk with multiple points. But when you get asked to speak, writing a one-point talk feels scary. Three points feel much safer. Five to six points usually feel safest. One point feels scary because we worry... ? What if I do one point and it's not interesting enough? ? What if the room gets bored? ? What if people think I've got nothing else to say? I get it. But here's the problem. If you have more than one point, here's what I can promise you: ? Each person will only remember one of your points at most. ? The more points you have, the greater the chance that no one will remember any of them. ? When you skim through multiple big ideas, people actually get more bored, not less. What about Buzzfeed articles? People used to click them BECAUSE they had so many points! Yes, but those articles were also immediately forgotten. So here's what you do: 1. Write a 2-10 point talk. 2. Take all 2-10 points and present them to a group of real people. 3. Ask them which point is the most interesting, compelling, challenging, helpful, or controversial (depending on the purpose of your talk). 4. Decide which point seems most intriguing. 5. Rewrite your entire talk to focus on ONLY that one point. You might ask, how could I possibly have enough to say about a single point? Well, if the point is meaningful, you should have plenty. ?FINALLY, structure your talk using the 5 P's Talk Flow: ? PAIN POINT: Build tension before you even introduce your point. Highlight real-life problems, issues, and questions your main point will resolve. ? PROCESS: Share the journey that led you to the point you're about to introduce. Keep the tension high. Don't reveal it yet. Share the story or research that led you to... ? POINT: Make your main point punchy and memorable. Don't be afraid to rhyme. (There's tons of data on greater retention when an idea rhymes.) ? PERSUASION: Anticipate every possible objection and answer them head-on using stories, metaphors, illustrations, and stats. If no one disagrees with your conclusion after you share your main point, then it wasn't the right main point. If there's zero controversy around it, everyone already agrees. ? PRACTICAL STEPS: Give people practical ways to live out the point that you've made in life, business, or relationships. A talk with one point (utilizing the above structure) will generally have far greater impact than a talk with several points that are less developed. P.S. A myriad of historical examples coming in a future post!

In the nearly 200 speeches I’ve heard this year I keep seeing the same mistake: Too much content. Too much content happens for lots of reasons. Sometimes it’s because of Imposter Syndrome. You don’t want anyone to question how smart you are so you keep adding in more. Sometimes it’s arrogance. You believe everything you have to share is important. Sometimes it’s fear that you won’t have enough content and that you’ll be left up there desperately trying to fill the minutes. Sometimes it’s because you haven’t practiced your content in front of others to know how long it is running. Going a mile wide and an inch deep is a big mistake. It’s overwhelming to the audience. You have to rush to get through it all. And worst case your speech is shallow because you’re trying to cover too much. Instead you should go an inch wide and a mile deep. I want everyone to leave your talk knowing what it was about, being moved by your stories, having laughed at your humor, having applied your principles to actually change their life (even if it’s just their Tuesday afternoon work life ??). Cutting content is painful. You have to kill your darlings and some of your favorite parts.??? That’s okay. You can use them another day in another speech. Here are 5 quick things you can do to reduce your content: 1?? Distill your speech into one sentence. If you are going to share something that doesn’t drive to or support that point - cut it. 2?? Lop off entire points. Instead of trimming each area leading to shallow content, cut entire ideas out.? Maybe you don’t get to cover all 8 points of your system, maybe you get to cover 2 or 3. Maybe you don’t get to cover all three pillars and you only cover 1 pillar. 3?? Write PAUSE into your script/notes. Don’t steamroll through your content. Give breaks. For you. For the audience. 4?? Practice your content in front of real people for feedback. I know something about your content because I know something about mine - you are too close to your content. And those closest to you are too close to it too because they know you and the backstory. The best way to cut content is to give your speech to someone else before hitting the stage. This also helps you know how long your content is actually running. 5?? Make your speech shorter than the allotted time. Content almost always expands in the room. The laughter ripples longer than you expected. The Q&A is ??. The speaker before you ran over on time. WORST case scenario you didn’t plan enough content (rare!). End early. Most people don’t mind having 5 minutes back in their life. Another option is to fill it on the fly with something you had to cut in your refining process. What about you - do you struggle with too much content? How do you cut it back? ---- Hi, I'm Eva. I help CEOs and speakers develop and deliver compelling speeches. Need help? Send me a DM

I’ve ghostwritten for founders of 8-9 figure companies. What separates the top 1%? It’s not just showing up. It’s how they show up. Here’s what I’ve learned from working behind the scenes: 1. The best content isn’t written. It’s extracted. Most founders don’t have time to sit down and write. Their best insights? Locked inside their daily work, decisions they make, problems they solve, and conversations they have. How to do it right: → Capture raw thoughts from meetings, sales calls, and real-world experience. → Don’t start with a blank page. Start with voice notes, bullet points, or quick reflections. If you’re not sharing your knowledge, someone less experienced (but more vocal) will own the conversation. 2. They don’t chase engagement. They shape perception. Most people write to go viral. The top 1% write to build authority. Every post reinforces their positioning, attracts the right audience, and establishes credibility over time. How to do it right: → Focus on the right audience, not the biggest one. → Share what you know, not what you think will perform well. → Make every post a step toward long-term credibility. Engagement doesn’t pay the bills. Brand perception does. 3. Simplicity beats cleverness. Smart people tend to overcomplicate. They use industry jargon, long-winded explanations, and complex frameworks. But complexity kills clarity. How to do it right: → Write how you talk. Cut the fluff. Say it straight. → Test your content: If a 12-year-old or an outsider can’t understand it, rewrite it. → Focus on the one key idea per post. Make it impossible to misunderstand. People don’t engage with what they don’t understand. If your message isn’t simple, it won’t spread. 4. Stories > frameworks. Advice alone is forgettable. A great story makes it stick. The top 1% don’t just tell you what to do. They show you how they learned it through real-world experiences. How to do it right: → Start with a personal story or client experience before sharing the lesson. → Highlight real problems, mistakes, and turning points. Vulnerability creates connection. → End with a takeaway that makes the lesson clear and actionable. People remember stories that made them feel something. Storytelling builds trust, credibility, and influence. 5. The top 1% play the long game. Most people give up after a few months when they don’t see instant results. The best founders know that LinkedIn is a long-term investment. How to do it right: → Post even when engagement is low. The right people are watching. → Don’t judge success by likes…judge it by conversations, inbound leads, and opportunities. → Treat content as a brand-building asset, not a short-term strategy. The compound effect of content is real. The more you share, the more trust you build. Most people treat LinkedIn like a marketing channel. The top 1% treat it like a business asset. Are you playing the game for attention or for long-term influence?

How I crafted a keynote in 1 hour. Without AI ?? AI can help when you are in a crunch, but it depends on the problem you want to solve. I had a client that had a really tight deadline to create a keynote. Luckily, they had already started the keynote and wanted to walk me through what they had. However, when we were walking through it, I discovered they felt unsure of their content and not excited about delivering it. So I said, “Hey, if you’re not feeling it, they’re not gonna be feeling it so let’s give ourselves permission to start over!” AI won’t magically make you feel good about a speech because it gives you new info. That’s an inside job. So we worked on both the inside (mind/emotions). And the outside (skill, format, delivery). This is the exact process I went through with my client that allowed them to create an amazing keynote that they were excited to deliver! So ok BOOM…make room for my Power Voice Formula Here you go for free.99 ?? My Power Voice Formula 1. Clarity-Always start with a strategy. What you want to say and to who? What is the outcomes do you want your audience to have when you finish? How you want them to feel? 2. Courage- 99% of the time people don’t know what say BECAUSE THEY ARE SCARED. Scared of hurting someone’s feelings, saying the wrong thing, getting rejected, etc. Ask yourself, what would I say that involves what my audience WANTS and NEEDS from this talk? What would I share if I didn’t care what people thought if it could help my audience? 3. Connection- Think about how you can connect to your audience so the ultimate message resonates. What story, illustration, stat, etc will bring that message to light? What story will produce the feelings you desire to produce? 4. Communication- Plan out your words. The plan needs to start with peaking interest. Make your audience care about the message by evoking a feeling they desire to have or stay away from. Then craft the message and finish with a call to action that aligns with what is important to them. Then, practice saying the words. In the order that really takes your people on a journey from point A to B. 5. Conviction- You can say a whole lot of words and move no one to take action. It is HOW you say the words and with what level of belief you have in what you say that will help it land. This is where you practice tone, body language, adding personality, and the like to your message. You finished drawing the outline and now it is time to add gravitas to it. Activating your voice to be influential doesn’t have to be hard. It is an integration of aligning your body, mind, heart and skill to what you desire to be, do and have. It’s time to convert your words to income, influence, and true impact. Any keynote or important speech coming up?! How are you planning out what you desire say at your next stage whether it’s a board room, zoom room, or a 10,000 seated room?